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Marketing Strategy

Successful marketing campaigns start with insightful planning and research
to identify KPIs and ensure unique brand goals are met.

  • AT&T
  • P&G>
  • NASA
  • NFL
  • Canon
  • Elizabet hArden
  • Toys R Us

We Deliver Measurable Marketing Results

  • Media that converts

    Media that Converts

    Over $200 Million

    in paid media managed on behalf of our clients last year

  • Media that converts

    Brands That Resonate

    Over $3 Billion

    in revenue generated on client sites last year

  • Media that converts

    Marketing That Connects

    Over 100,000,000

    Impressions served on behalf of our clients last month

Ready to discuss your project? Work With Us

Case Studies

  • Through a creative and compelling marketing strategy, Service King was able to expand in new markets and track ROI from billboards all the way down to an oil tune.

  • Through SEO and paid media strategy, Bowlmor AMF brands are able to reach customers in new ways.

  • Through the creation of a compelling marketing plan, which included a new value proposition and market positioning, BHue was able to expand its brand presence in the United States.

  • Through a targeted paid media strategy, Dance.com was able to build a vibrant community for dancers.


Want to See More? View All Case Studies

Marketing Strategy Process

  • Project Kick-Off

    Our team will meet with you to identify your business goals, brand objectives, and review any materials you provide us with that will help us shape out your marketing strategy. After that we will create a project brief including a timeline for deliverables.

    Project Kick-Off
  • Research & Analysis

    As we begin to learn more about your business, we will conduct marketing research and an in-depth audit of your industry landscape in order to identify cultural trends, define your target customer, and determine the value propositions that make your brand stand out in the market.

    Research & Analysis
  • Engagement Plan

    Here we begin to lay the foundation for all future efforts in the marketing plan. We craft the messaging that properly communicates the voice of your brand, determine the specific channels that will help reach your target audience, and define the KPIs that will help us track and measure the results of your marketing campaigns.

    Engagement Plan
  • Creative Concept Development

    We will utilize the established messaging and branding to design all of the creative assets needed to conduct the campaign and bring the marketing concept to life. From print materials to unique collateral for each digital marketing channel, we will create a cohesive concept to unify your marketing campaign across multiple outlets.

    Creative Concept
  • Activation Plan

    Once the initial marketing strategy is in place, we will create an activation plan for how to execute your campaign. Together we will work to allocate a budget for each marketing channel, develop a media plan, and establish an execution timeline to manage the deliverables of the campaign itself.

    Activation Plan

Meet Our Marketing Team

Click on the team members to see their description:

  • Client Partners & Account Directors

    Client Partners and Account Directors work together as advocates for your brand and will be your main points of contact at Major Systems. They are here to help you understand the value of digital growth and will guide you through your project from beginning to end.

  • Designers

    Designers will collaborate with both the Strategy and Marketing teams to create online and offline advertising collateral that works universally with your brand image.

  • Marketing Strategists & Marketing Directors

    After conducting detailed competitive research, Marketing Strategists develop a foundation for your marketing campaign by forming a cohesive strategic plan. Marketing Directors will then lead the marketing team in executing the campaign and maintaining consistency across each channel.

  • Marketing Managers

    Marketing Managers work with a Marketing Director to oversee a talented team of Specialists to run your marketing efforts. They will organize, implement, track, and deliver insights on the results on your digital campaigns.

  • Digital PR Specialist

    Our team of Digital PR Specialists work with industry influencers and media outlets to strategically leverage your products and services to increase brand recognition.

  • Content Specialist

    Content Specialists collaborate with all channels of digital marketing to create compelling copy that speaks to your audience, while consistently matching the voice of your brand.

  • Paid Media Specialist

    Paid Media Specialists execute, track, report, and analyze paid search campaigns. They identify trends, collect data, and manage expenses in order to achieve maximum ROI for each client.

  • Social Media Specialist

    Our Social Media Specialists manage all of your social media profiles while strategically working to increase overall customer engagement, brand awareness, and website traffic through these platforms.

  • SEO Specialist

    SEO Specialists identify opportunities to increase search rankings for clients, and work with developers and marketers to maintain best practices while implementing strategies that can achieve that goal.

  • Email Specialist

    Email Specialists manage your email marketing campaigns - from segmenting lists and organizing databases, to working with designers and developers to bring creative newsletters to life.

Ready to discuss your project? Work With Us
Major Systems is recognized as a
Top Digital Agency by
Ranked #1 Interactive
Agency by top interactive agencies example
Ranked Top 10 Digital
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Ranked Top 10 Agency
Worldwide by IMA logo
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Our Locations
New York Headquarters
New York Headquarters
102 Madison Avenue - Second Floor
New York, NY 10016
Chicago Office
Chicago Office
222 Merchandise Mart Plaza, Suite 1212
Chicago, IL 60654
Seattle Office
Seattle Office
14980 NE 31st Way, Suite 120
Redmond, WA 98052
  • 102 Madison Ave, 2nd Floor
  • New York, NY 10016
  • 469.358.8833