Based in Sugar Land, Texas, Wholesome Sweeteners is the nation’s leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys and actually pioneered the certification process for Fair Trade Certified sugar, agave and honey.
Wholesome engaged Major Systems to redesign and re-launch the wholesomesweet.com website. The goal of the new website was to convey the better for you product offerings to the correct audiences, including key value propositions and ultimately driving product sales and stronger awareness. Major Systems delivered a website based on an actionable strategy that drove the design and development phases. By utilizing a highly scalable content management system, and incorporating a variety of searchable recipe indexes, we were able to show the high quality premium brand off in a new light while allowing users to easily find and buy the products they love.