Brands are collecting more data than ever. But somehow, getting valuable, actionable insights out of all this data still seems out of reach.
Data is now the driving force behind nearly every business decision – and if it’s not, that’s the ultimate goal. Data sheds light on opportunities and helps brands avoid missteps. So it’s no wonder that brands are rushing to collect data in unprecedented volumes.
But getting data isn’t the problem. The problem is what happens to the data after it’s been collected. What does it mean? And even if you know what it means, what do you do?
These aren’t data questions – they’re insights questions. And when insights stay buried, opportunities get missed, and you run the risk of repeating past mistakes.
We’re here to help you discover insights, not just collect data. Naturally, we use these insights to market more effectively. But we also help you leverage them to fuel smarter strategic decisions and create more digitally-enabled businesses.
How do we do this? By collecting context, not just numbers. Drawing on your team’s own expertise, and adding the experience of our cross-disciplinary team of marketers, we contribute new questions and fresh perspectives, and bring the analytical firepower to deliver some of the answers.
Staying Human
We think data is pretty great. But it’s no substitute for a story.
That’s why we take a human-centric, story-centric approach to interpreting data. We’re human-centric because we’re always passionate about looking past the numbers to discover what they reveal about the people your brand is looking to reach. Our discoveries help us generate new theories to be tested by future marketing efforts.
We’re story-centric because we know that data can tell us a lot, but it can’t tell us who we are or what we have to say. Data can help us understand if our story is resonating or if it can be told better, but it can’t substitute for a brand that inspires loyalty, motivates, and moves real people.
Getting Perspective
The clue is in the word insight – the ability to visualize data is incredibly powerful. When you have the power to take data streams coming in from all parts of your business, and combine them to form big picture, you’re practically unstoppable.
To put this data to its best use, you need integrated teams to provide context and ensure the right questions are asked. And in order to make business decisions that are both timely and smart, your brand requires insights fast enough (and clear enough) to make a difference in the way you work.
We work with a range of business analytics platforms to integrate data from across your organization. The purpose of this is not just to build pretty dashboards, but to impact both brand and business by offering a clearer view into your operations. And with better data visibility, gathering insights, and relating them to your brand’s goals, becomes much easier.
Fueling Strategy and Execution
Data is not just essential to understanding how campaigns perform – it’s the fuel of our entire strategic approach. Data collection and analysis is key to creating marketing strategies that are on target and move your brand in the right direction.
At the start of a marketing engagement, you’ll typically find us collecting data from everywhere – first-party, third-party, competitor, industry, audience, platform, online, and offline data – whatever we can get, in other words.
As you’d expect, we collect data obsessively in running and evaluating marketing campaigns. The advantage of taking a whole-of-business approach to data analytics is that it gives us the ability to measure performance beyond simple attribution models – by observing the real-time (or near real-time) relationship between sales and advertising in a region, for example.
By adding our skilled cross-disciplinary teams to your brand’s own team, we enable faster data and insight delivery for more responsive decision-making. And in the ever-changing competitive landscape, the faster your brand moves and adjusts to trends and business climates, the better off you’ll be.
Staying Human
We think data is pretty great. But it’s no substitute for a story.
That’s why we take a human-centric, story-centric approach to interpreting data. We’re human-centric because we’re always passionate about looking past the numbers to discover what they reveal about the people your brand is looking to reach. Our discoveries help us generate new theories to be tested by future marketing efforts.
We’re story-centric because we know that data can tell us a lot, but it can’t tell us who we are or what we have to say. Data can help us understand if our story is resonating or if it can be told better, but it can’t substitute for a brand that inspires loyalty, motivates, and moves real people.
